The Tablet . Advertise . Display Rates

Display Advertising Rates (February 1, 2006)

	Line Rate Ref:	$33.13	$30.60	$29.10	$24.13	$22.05	$20.70
		1X	4X	6X	12X	26X	52X

Full Page	6 Col. x 14"	2,783.00	2,570.00	2,444.00	2,027.00	1,852.00	1,739.00

Half Page	6 col. X 7" 4 col X 10- 1/2"	1,391.00 1,391.00	1,285.00 1,285.00	1,222.00 1,222.00	1,013.00 1,013.00	926.00 926.00	869.00 869.00

3/8 Page	3 Col. X 10-1/2"	1044.00	964.00	917.00	760.00	695.00	652.00

1/4 Page	3 Col. X 7"	696.00	643.00	611.00	507.00	463.00	435.00

1/8 Page	2 Col. X 5-5/16" 3 Col. X 3-1/2"	348.00 348.00	321.00 321.00	306.00 306.00	253.00 253.00	232.00 232.00	217.00 217.00

1/12 Page	2 Col X 3-1/2"	232.00	214.00	204.00	169.00	154.00	145.00
Business Card	2 Col. X 2"	133.00	122.00	116.00	96.00	88.00	83.00

Back Page	$400.00 Premium

Spot Color: $150.00; two or more colors $350.00
Issue: Weekly, on Saturdays
Reservations: Thursday, week prior to issue by 12:00 p.m.
Material: Friday, previous week of issue by noon

Technical Information

Dot Requirements:

Mil

Dot Area

Screen

Highlights:

15%

85 - 100 line

Shadow:

85%

85 - 100 line

Note: Round dots only

Column Widths:

One Column = 1.528"	Four Columns = 6.611"
Two Columns = 3.222"	Five Columns = Not Available
Three Columns = 4.917"	Six Columns = 10.0"

Column Depth:

14" (14 lines per inch depth)

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